Replay every mistake. Every awkward moment. Every way things could go wrong tomorrow.

If you’re ambitious, this is your bedtime ritual.

What if you could redirect it?

Imagine overthinking solutions instead of problems. Picture yourself visualizing everything working out, instead of going wrong. See yourself mentally replaying all of your wins as you relax and fall asleep.

Start tonight:

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Sosa

I am honoured to have found my way into your hands.

I have been waiting.

For you.

For the mind that has achieved more than most and still feels like it’s only unlocked a fraction of its true capabilities.

You suspect there is a Greatest Version of you that you have experienced glimpses of for years. In rare mornings, or in the moments where everything clicked and you wondered why you could not be them all the time.

You can. You will. The Great Art is how.

I am not a book of advice. I am a Mental Gymnasium.

You will not read me the way you have read others. You will enter me. Slowly, daily, and with the same disciplined rhythm that builds physical muscle — except here, you build the muscles of the mind.

I am made from the lineage of those who understood the unconscious before the word existed.

Mesmer, who first made it visible. Erickson, who learned to speak its language. Coué, who proved repetition installs reality. Maltz, who named the self-image as the master mechanism. Murphy, who put it into the hands of the ordinary. Jung, who walked into it and brought back maps, symbols and archetypes.

Their work birthed mine.

Now it is yours.

I will ask three things of you.

Return.

You will miss days. The Great Art does not require perfection. It requires return. The version of you who finishes this is built not by the days you practised but by the days you returned.

Trust.

You will not always understand why a page is doing what it is doing. The structure is doing the work. Your only job is to feed your unconscious. The Great Art is the feeding.

Repeat.

You will read me more than once. The first reading lays the foundation. Each return reveals what the previous reading could not. I deepen as you do.

In exchange, I will give you this.

Mornings that begin optimistic. A self-respect so deep it makes bad habits impossible. A trust in yourself that knows, whatever happens, you will figure it out — and that knowing eliminates the fake pressure you have been carrying for years.

Before challenges, your mind will replay your wins, not your losses. You will move through your days with zero scoreboard, zero voice asking if you are doing this correctly. Just a deep comfort that you are in your life and allowed to live it.

Your certainty in who you are will submit the uncertainty of everything else.

And the Greatest Version of you — the one you have caught glimpses of for years — will become your default.

I respect your genius.

That is why I am here in your hands and not someone else’s.

Turn the page. The Great Work begins.

As always —

Cogito Ergo Sum.

This is a Mental Gymnasium.

You train the mind here.

And as you absorb what these pages are doing, you will begin to notice something settle beneath the resistance you came in with.

The glimpses you have caught throughout your life — the rare mornings, the days everything clicked, the moments you surprised yourself and wondered why you could not live there — those were proof.

Evidence that the Greatest Version of You has been there all along, waiting under everything you have built to keep him hidden.

The Great Art is how you call them forward.

The Great Work is what compounds as you do.

The structure is designed to install. The 20+ exercises rewire. The Great Art is the complete picture.

Most never realise how simple this is.

You are about to.

Athletes who trained self-talk strategies for eight weeks showed lasting confidence increases — even after training ended. — Journal of Applied Sport Psychology.

This is eight weeks.

How to enter the Great Art.

As you read each line of this guidance, you are already in the Practice.

1. Print it. Hold it. Pen in hand.

2. Same time. Same place where you can. Habits install through repetition.

3. Twenty minutes a day. No more.

4. Do not rush. Do not skip. Do not perform. The Great Art rewards depth, not speed. A single page read slowly carries more than five pages skimmed.

5. Miss a day? Return to today.. You are not behind. The Greatest Version of You is built not by the days you practised but by the days you came back.

6. The subscriber chat is the practice space. Share what surfaces. Read what others share. Be witnessed in the work. The chat is where The Great Art continues between pages.

7. Some of what surfaces here cannot be worked alone. Some of what you find here requires another mind in the room with yours. The conversation door is open for those who do.

8. Re-encounter the pages. The Great Work deepens on the second reading. And the third. This volume is not finished when you reach the back cover. It is finished when it stops revealing — and it will not stop.

Those who Return call themselves practitioners.

Begin when you are ready.

You already are.

Read more

You sat with it. You felt the warmth in your chest when I asked you to remember the last time you truly won.

Now you’re ready for the protocol.

This letter contains the exact step-by-step process my financial advisor client used to set up a $70,000,000 sale in three weeks of practice.

The same one peers have used to finally say screw it, I’ll wing it and walked out of two interviews with offers above what he had asked for.

The same one another client of mine has practiced for months. Last week he told me:

“It’s ironic that my subconscious really flows when I’m working on what it wants me to work on… like I am 100% confident I’ll have a $100,000,000 fund a year from now.”

The truth is, this is what happens when you have a process and practical plan to evolve your mind to match your potential.

A warning before I go further.

This is not for everyone.

The public doesn’t deserve this and frankly wouldn’t respect it the way it’s intended to be. Those unwilling to invest in themselves will skim it, dismiss the unconventional pieces.

For that reason I simply cannot allow inaction, idleness and observation to disrespect this process’s and those like you committed to it.

What you’re about to read sits at the intersection of psychology, neuroscience, and ancient knowledge. Some of it will feel obvious. Some of it will feel strange. You’ll read parts and think this is too soft or this is abstract.

I’ll get there before you do, every time, and tell you why it isn’t.

If you commit to the process, the process commits to you.

The Formula is this:

>Strip mind of old programme

>Create willingness to change

>Ingrain new beliefs, identity and motivation

>Repetition

I recommend paper and pen close by, beverage of your choice and be ready to study the words below for the next 15 minutes.

That being said, are you ready?

Part One — Detox

Whatever is in there now MUST come out before anything new moves in.

This phase is how you detox and release the old programme. It asks the most of you and gives the least back in the first three weeks. Your mind will treat it as preparation rather than the work itself.

That mistake is what keeps most reading this exactly where they are.

This phase IS the work.

Read more

The moment you acted upon an idea and surprisingly it paid off, despite the usual voices of doubt.

The fact you transformed an invisible idea into physical, tangible reality.

Maybe it felt as confirmation that you are enough.

Mentally go back there now.

Where were you sitting, standing, walking?

What was in your hand?

Who, if anyone, was near you?

What did you tell yourself in that split second before the thought “don’t get too comfortable” crept in?

Allow yourself to be open such an imagine of any memories of success, regardless of how big or how small.

Some clients tell me they feel a warmth in the chest, maybe you do too or maybe it's somewhere else that says “we did it.”

And now as you notice these feelings...stay with it a moment longer than your mind wants you to.

The fact that you decided to click this article, read this letter, imagine those past wins proves you are a winner.

You have the evidence.

You can remember this at any time.

Now, let me ask you these:

• How would it feel if you felt certain in yourself regardless of outside circumstance?

• What happens to someone who experiences this every single day?

• When they face uncertainty, what do they do that inspires them immediately?

• What do people who admire them say when describing why?

• Would you believe this is your potential or just much closer to it?

  ---

Sit with this over the weekend.

You are allowed to celebrate yourself.

You are allowed to feel good.

You are allowed to win.

As always

Cogito Ergo Sum

Can you remember the last time you truly felt like you won?

The moment you acted upon an idea and surprisingly it paid off, despite any voices of doubt. The fact you transformed a deep calling, an invisible idea in to physical touch. Briefly tasted the power of creation.

Maybe it felt as confirmation that you are enough

Go back there now.

Where were you sitting, standing, walking? What was in your hand? Who, if anyone, was near you?

What did you tell yourself in that split second before the thought “don’t get too comfortable” crept in?

Notice any feelings, maybe a warmth in the chest, maybe somewhere else that says “we did it”

Stay with it a moment longer than your mind wants you to.

Now, let me ask you this.

>What happens to someone who experiences that every single day?

>How would it feel if you felt certain in yourself regardless of outside circumstance?

>Would you believe this is your potential or just much closer to it?

You probably already know exactly what this is like… yet feel disconnected to it.

This is my goal for the next 3 weeks.

As a matter of fact,

I’ll show you the exact step by step protocol my top financial advisor client used to set up a $70,000,000 sale in 3 weeks of doing so.

Now, you probably already know that the most powerful ideas only work for those who concentrate closely, take this seriously, and return to it weekly rather than letting it join the graveyard of half-finished to-do lists.

With that being said,

Ready to go deeper?

Listen closely!

In the hope that you imagine this process will magically win you the lottery or you wake up with millions, I must remind you this is not a substitute for work.

>This is not magic.

>This is not manifestation.

This information is for those who already possess skills, have tasted glimpses of their potential yet feel as if they’ve only scraped the surface and ultimately require an extra mental advantage to move them closer to their finish line.

On the contrary;

I can’t scientifically explain why the same client was referred 3 new business clients in the same week.

The important thing is…

If you accept these conditions, commit to the process, and understand the true power of what I'm about to share then it's only fair I reveal everything with complete transparency, letter by letter.

With regard to our commitments, it is undoubtedly more effective to do so over separate emails.

Thank you, let’s begin.

Earlier on, I asked you the question:

Can you remember the last time you truly felt like you won?

A week ago, I enjoyed this exact experience.

It all began as a relaxing Thursday evening.

I was sat at my desk, a familiar sense of accomplishment sat in my chest as I reflected on the work I’d completed that day.

The scent of jasmine tea drifted up from the mug. 70s Spiritual Jazz playing low in the background. Sinking deeper with every breath.

Then —

Ping.

New email. Subject line half-hidden.

Doesn’t matter how relaxed you are, that’s enough to panic the Dalai Lama.

Hesitantly, I opened it. To my relief, it was a client I hadn’t spoken with in a couple of months — letting me know a decision we worked through months ago had just landed him a major deal.

Sigh of relief.

And then something stranger. A warmth spread deeper into my chest. Gratitude covered me, head to toe. Not the feeling of receiving the message — the feeling of being pulled back into a state I’d just stepped out of.

Hypnosis has a name for this: fractionation. Bring someone out of trance, then back in, and the second drop goes ten times deeper.

As a result of what I’m telling you right now, I found myself drifting towards this dominant thought:

“This is why I do what I do.”

Conceivably my mind started to think:

“Why do all my clients win?”

Excuse the arrogance, because even I attempted to humble my thoughts which were ever so resilient this evening.

As I sat there, my subconscious recalled vivid memories of past experiences that prove this to be true.

Almost like it spoke to me and whispered:

“Now I want you to go deep into your own mind and visualize all the times you’ve won.”

If you're like me, we’re curious in nature.

So I was interested in where this would take me

“Even those who regularly consume, engage and apply my words win more”

>Prove it?

“In a moment, your subconscious mind is going to replay times you’ve succeeded”

Admittedly, I wanted to poke my ego until I saw holes in it’s logic..

As I persisted, my mind showcased more evidence.

“It’s strange, that almost by magic my clients start to have more luck, success and business whilst working with me, even if they come to me with sleep issues or burnout problems.”

I wanted to investigate this late night thought.

If it’s true, then maybe I could map, extract and create a practical protocol for you to replicate this too.

Side note:

When I say things like:

You are absolutely right it sounds like persuasive mystique or arrogance but for anyone that’s followed me for a long time will know this truth:

I design the deepest core of my work, what you’re concentrating on now, as a way to cause transformation in your life.

On the contrary,

I never want you to be dependant on therapy or pills, any technique or even me.

Everything I do is to highlight that you have the power within, it’s a process of realisation and if you allow me I ask your subconscious mind to use all this newly learned knowledge, apply it and remember the feeling of who it is you once were from the past.

Doing so through mental training.

This being the dojo, me being the guide.

To get back to the point

It clicked to me.

In the dramatic, unveiling of the curtain style.

A deeper layer of the onion unravelled, and I began to hypothesise the truth about why, if you digest my work “you win more”

To explain this phenomenon we must speak in the oldest language your brain knows, one you understand yet probably lack the verbiage to articulate.

Which also explains the core philosphy that will increase your wealth, success and potential.

SYMBOLISM

As I’ve said many times before: Our mind works in images.

We attach meaning to images. They become a symbol.

Money is symbolic.

Historically we traded items of value for equal items of value. Modern currency became the symbol of meaning which determines value.

The coin.

Numbers in bank account.

Even what it can buy someone is symbolic.

This is also why many intellectual minds succumb to the trap of high performance. Their self worth attaches to the medium (money) instead of the value underneath (motivation)

It also explains why some of you unlock a big insight, feel motivated, take action, get a good result, then ease off.

To put it differently you believe your motivation is the money, success, or next level so you become dependant on the outcome as your source of worth.

Which we all know is the quickest way to annihilate your self image.

As a result you’re always at the mercy of the markets and metrics, your identity is fragile and conditional.

You deserve better.

Think about it.

For most money represents control, safety and security.

For some it represents freedom, joy, adventure.

For others it represents success, potential, growth.

These values motivate your behaviours.

Now we’ve established these facts;

It’s clear to see the true pain behind a “ceiling of success”

It represents a deeper psychological conflict.

For example, if we examine this closely:

“Ceiling of success” is the barrier, block towards achievement of your truest values, self and potential.

This is why it stings so deeply.

Symbolically your mind perceives stagnation or loss in achievement as “we are not living up to my potential”

Frustration stems from the fact that deep down you know you’re only about 10% of what you think you should be.

Consequently it forces you to focus inwardly which your intellect loves.

You constantly ask “why can’t I reach my potential” “why am I stuck?” “why am I failing?” “do I have what it takes?” “what’s different about me?”

Everyone knows what you ask your mind, your mind will answer.

Sneakily, it uses convincing theories supported by impeccable logic, memories and emotional proof to reinforce the idea YOU ARE UNWORTHY.

Deeper and deeper you enter paralysis and as you do, you constantly analyse what’s going wrong.

(This is more powerful the more intellectual and analytical you are.)

Naturally you become resentful towards beauty in life because your mind believes comfort, or gratitude supports the theory of why you are stuck.

This is an illusion.

One that once you understand it loses all of it’s magic.

THE CEILING BECOMES YOUR FOCUS.

Whatever you focus on you get more of.

To demonstrate this, we’ve all heard of the example:

Once you buy a brand new car such as a red Audi then suddenly you begin to see this car everywhere.

What happens is the RAS (reticular activating system) the brains focus filter receives an instruction to look out for this cue.

It’s always been there yet now you focus on it.

Same happens with ceiling of success, as I explained above.

Stuck. Ask why you’re stuck. Mind gives evidence. Ask further questions, more emotions, more memories. Mind looks for evidence in situations, environments, past, future, present.

Becomes a habit, then an identity, and then you’re reading this.

On the opposite;

Therapy dwells deeper in to the focus. Why? Who? How? Which is why many leave years of therapy knowing more but feel worse.

BACK TO CLIENTS

“Why do they win?”

Wrong question of focus.

“Why do they break past their self imposed ceilings that they believe to be true?”

1. Their focus is changed

Now they’re focused on the ways to achieve xyz instead of why they cannot.

2. Capacity

Explains the burnout clients.

The capacity to handle more success increases.

Their block was physical. Unable to focus, perform, make decisions like they used to. So they become doubtful of their abilities. Consequently avoided opportunities.

As the capacity to handle this increases, naturally take opportunities to do so.

Read more

I will never teach you that.

The correct approach is to unite all parts of you that already know how to win until people begin to ask “why is this so effortless for you?”

At the end of this article I guarantee you’ll begin to picture what life feels like as if this was already in front of your eyes.

I once studied under one of the most notorious self-improvement coaches for three months circa 2021.

The whole time, I wrestled with one thought:

“This is just great marketing.”

Let me be straight with you.

It frustrates me when people get really excited about these topics — then lose hope and say it doesn’t work.

The truth is:

The reason it doesn’t work for some is because whoever taught them never studied the source.

Any expert will agree:

The mechanics, the biology, the psychology of how this mind science works — that’s what creates the results.

Throughout my years of academic study, professional practice, and working with countless clients, I’ve developed practical and effective methods to work with the mind.

In this short letter, you’re going to receive the beginning steps to this process.

I’ll explain what self-hypnosis is — and why most people never taste its transformative potential.

To keep your conscious mind engaged, let’s try something.

As you read this article — think about certain words and their meanings.

Allow yourself to visualise how the techniques I detail currently apply to your life.

If it helps, imagine hearing my voice talking to you as you read.

As a result, your subconscious mind is going to process and retain the information on a deeper level.

First — let’s question the phrase itself.

“Rewire your mind.”

That statement alone suggests you are broken.

You’re intelligent enough to know that’s not true.

But acting as if it’s true reinforces the suggestion.

If you’re currently in this place — no shame. I was once too.

It was only when I said stop and imagined the face behind that voice that I realised it was unhelpful.

Pull up a chair and hear me out:

To “rewire your mind” is to align all of you

because every single part of you already wants to be fulfilled, happy, and successful.

Have you ever felt a time when you were in a state of ease and you truly experienced what it was like to have your own back?

Can you remember how effortless that felt?

The reality is: “self-sabotage” wants you to be fulfilled just as much as any other part of you.

That’s a confronting idea because we’re told it’s us versus us.

So we’re always at war with ourselves.

Consequently, great marketers take advantage of this psychology:

Create an imaginary war that’s unsolvable. Then offer the only solution.

Interesting, right?

Equally important to realise resistance is an instruction you gave your mind in the past, which now frustrates your current desires.

Despite this, it serves you.

Evidently, in an outdated way.

Test my words. Don’t just have blind faith in them.

Pay close attention to this exercise. Ask yourself these questions, in order:

What stops me from having what I want in life?

↓

What do I want instead?

↓

What will having that do for me?

↓

What’s important about that?

↓

And what’s important about that?

You will find a value underneath the resistance.

(Values are core desires that orient who we are and what we do — freedom, joy, creativity, for example.)

Nothing Else Compares to Experience

I’ve tried and tested many techniques and philosophies regarding the mind.

Most don’t work.

And yet, most do work.

Context. Intention. Subtle understandings are the difference.

That’s exactly what I will demonstrate later in this article.

That said, there are three fundamental rules of success within this work:

One.

Treat life as an experiment. Test hypotheses and see what works. There is no good or bad experiment — only data. It keeps it exciting. It detaches you from needing it.

Two.

Take it seriously. To create any meaningful change — or expand on what you currently have — you have to invest. Whether that’s time, money, or energy. Subconsciously, this reinforces that you’re committed. That you’re someone worth investing in.

Three.

Think long term. Consistency is fundamental. You strengthen new neural pathways with repetition. If you cannot commit to this, or lack consistency in life — this is not for you.

I’d rather be honest than waste your time.

Plus — if you learn these mental skills, they are yours. Free. For life.

No matter the situation you find yourself in, you have these within you.

Self-Hypnosis

At its core, it’s simply this:

To align your mind, body, and subconscious to the version of yourself and life you desire.

(If spirituality is important to you add that in.)

To be blunt:

Fear, anxiety, stress, the feeling that you’re missing out, the feeling that you’re losing…

is governed by the same process that creates all the wonderful, timeless experiences in life.

For instance:

All fear is punishment for repeatedly choosing to focus on what you don’t want.

When you live truly aligned — fulfilment, purpose, and confidence become natural side effects.

But you have to have the patience to practise who you are, and the willingness to reject anything that doesn’t align.

That is the key to high self-worth, deep self-trust — and to naturally filtering out stress and anxiety.

You will find that when life intimidates you, it becomes easy to be untroubled by its attempts.

(I dislike that the word “aligned” has soft and fluffy associations — and yet it remains the most powerful explanation for this experience.)

Now. The Mechanics.

You’ve probably heard this before:

Repetition plus emotion equals change in the subconscious mind.

But what does that actually mean?

Repetition

Practice countless repetitions until your body does it by reflex.

Science has proven that when you repeatedly act on a certain behaviour, it stimulates the neural pathways — making that behaviour increasingly accessible and automatic.

The more often you do it, the less effort it takes.

To illustrate:

The martial artist drills a thousand kicks. Someone reads this article for thirty days and learns something new each time. A good friend of mine took Spanish classes and now she speaks fluently.

In every instance of this work, creating change in thought, in self, in belief, in behaviour it must be done countless times, until it becomes automatic.

The same is true when someone messages worried about why they obsessively visualise the future.

Simply because they’re trapped in a pattern of imagining a scenario where they are defeated.

Three months later, they realise this image is a habit — and that to feel optimistic, they remember to visualise what excites them instead.

This is rewiring.

Most of us understand this part.

However, I’ve discovered the second layer — and this is the one that confuses most people.

In this context, the word emotion is not what you think it means.

Think about two speakers.

Both smile. Both voice their opinions. Their words fill you with warmth.

Both technically good.

But one of them — there’s something subtly off.

You can’t quite put your finger on it.

You don’t fully trust them.

You don’t quite buy in.

Simply because one draws confidence from the repetition of technique.

The other is confident in themselves.

Can you feel the difference?

Your subconscious works the same way.

The repetitions only work when they remind you of who you are — so you can become who you want to be.

Emotion

Emotion as physiological change.

The true meaning of emotion is a physical, biological alteration in how your body responds.

Also known as a change in state.

Why do you think hypnotists purposefully relax you before working on your unconscious mind?

It’s obvious once you see it.

Emotion is powerful.

Emotion influences the nervous system.

Emotion breaks the pattern of your current programme.

This is where it gets interesting because there are many methods to do so.

Your environment. Certain supplements. Even deeply thinking about what fills you with joy.

Scientists have already proven this and it’s something I knew would go mainstream eventually.

Lab studies have demonstrated that oxytocin increases neuroplasticity — your brain’s ability to make and hold new changes.

What this means:

The emotional state you’re in during learning directly affects how deeply the new pattern gets wired in.

The warmer, more connected, more open your state — the more receptive your neurology.

The point is to shift your physical state into something positive — something more seductive than the old pattern — and then layer in the new behaviour while you’re there.

Maybe your heart feels warm.

Maybe there’s a firmness in how you stand.

Maybe you feel more aware, more present.

Whatever it is once that state shifts, implement the behaviour.

New behaviour simply means: the positive action, belief, or thought you want to install.

A skill, a visualisation, even self-talk.

When you change your physiological state first and then act you initiate neuroplasticity.

You snap yourself out of the old pattern.

Hypnotists call this the confusion technique:

Confuse your current programming with a change of physiology. Bypass logic. And now you have direct access to the subconscious.

Whatever behaviour you layer in during that window gets ingrained deeper. It starts to build a reflex.

The sequence:

1. Change your state — physiologically.

2. Implement the new behaviour — mental or physical.

3. Reaffirm the identity. Lock it in with a statement.

“I’m the type of person who is extremely confident in social situations.”

Not what you did — who you are.

That’s the detail that makes this stick deeper into the unconscious.

If you visually imagined what area of life this would work for you even for a split second then it means you’re a natural.

And you understand how reassuring it feels to realise there is a part of your mind that knows how to learn even without knowing that it’s learning.

Just like the very first time you set about learning to walk.

It was tricky at first.

But you learned without even knowing how you learned.

That part of your mind is still with you here and now today.

And it can learn new ways of thinking, new ways of feeling because the patterns of living we all carry are just that….

Patterns.

Now I’d Like to Help You Experience This

Below, I’ll demonstrate how to use this process in a situation we’ve all experienced at least once in our lives:

Being nervous in a social situation where it’s especially important to make a great first impression.

You can learn the framework and apply it to any area of life you’d like to improve.

Read more

Which may not make sense to your conscious mind and that’s all right because those parts of your mind beyond your conscious awareness are perfectly comfortable with this awareness.

Just like the very first time you set about learning to walk.

It was tricky at first,

But you learned

Without even knowing how you learned

Or learning to count the fingers on one hand and at one point you may not have even been aware that that hand was your hand,

but it was, and you learned that you can count the fingers.

Your fingers

one at a time

and they add up to five

five on each hand

makes ten

and you also had ten toes

didn’t you?

and you learned that so pretty soon you just knew that without even thinking about it and when you learned to ride a bike.

It didn’t seem, at first, even possible, all those things to be aware of all at the same time.

peddling

steering

finding that balance

It wasn’t easy, especially for that conscious part of your mind until it began to constellate in your mind and body and you learned to put it all together, as one complete action.

and now today you can just get on a bike

and go

just like that

Well it’s nice to know, that that part of your mind is still with you, here and now. Today, and can learn new ways of thinking.

New ways of feeling because the patterns of living that we all do are just that patterns and you really can let go of the old way

and quickly and easily.

Learn whole new ways of being

New ways of responding and really enjoy discovering that it is as easy as 1, 2, 3

Naturally

One step at a time.

Reminder for 2026:

By following me, you’ve committed to conquering your mind.

You are worthy.
Greatness is on the horizon.

We rise together.

I’ll be waiting, with a glass of whiskey.

- Cogito Ergo Sum

If you’re like me you’ve been gifted with a fire in your chest to push further, demand more and you can’t fathom how anyone can live without this.

What nobody explains is how betrayed you feel by the things you swore you’d stop but continue to do.

You know exactly what I mean, don’t you?

The greatest enemy to people like us is bad habits. Because they are entirely self created.

The part that cuts deepest.

Why would we limit our own potential?

By the time you finish reading this, you will have learned something most people never figure out... how to eliminate them for good.

Once you apply this the right things are effortless, you’ll respect yourself deeply, and that respect makes you immune to procrastination.

Before challenges, your mind naturally replays the countless repetitions of success and reassures you of all the ways you can do it again.

Proof that you already know how to do this.

Life becomes an unfolding. Anything could happen anytime.

You walk through your days in a constant state of excitement, curious about what magic you produce today.

Everything above becomes possible once you understand how your mind actually works.

The Language Beneath Language

Your unconscious mind works in images. Yes. Images. Mental pictures that symbolise a bigger meaning.

STOP. Don’t think of the purple elephant.

Without thinking, the image appeared.

Your mind did that automatically.

This is how it speaks to you.

One image is a thousand words.

Think about how much your mind has to do... keep your heart beating, your lungs breathing, whilst you think, act and speak, live.

Efficient by nature.

Images are shortcuts to help your mind handle everything at once.

This is true with memories.

Can you remember a time you felt genuinely connected to someone else?

Maybe with someone you loved or admired.

Just picture this for a moment. I want to ask your subconscious mind to recall the details.

The warm sensations in your chest. An ecstasy of the spirit. A supernatural meeting of the eyes. The faint smell of them. The sound of their voice.

One image. Retrieved. Emotions, thoughts, sensory detail.

This is the process we use to permanently rewire bad habits.

The Oldest Enemy

Before you ever touched it, your mind already tasted it.

A habit happens before you’re even aware of it.

In fact this goes beyond habits.

This is most things in life.

You decide you’re unstoppable before the world rewards it.

You decide you’re worthless and find ways the world confirms it.

Behind every bad habit is an impulse. To either escape or indulge in a state.

Think of a state as being fully possessed by a feeling where logic and thought disappear.

Consumed. Hypnotised by the spirit of an emotion.

Emotion is just the name we give a state.

Proven fact: your nervous system cannot distinguish between real and imagined.

Impulse seduces you into surrender.

Never by force.

In that moment, before you act, your mind already experienced the pleasure of the bad habit.

Imagine a force so alluring — like the Pied Piper playing a tune only you can hear. And without realising... you do the bad habit.

It’s only after you snap out of trance you see what just happened.

And what’s rewarded, your mind repeats.

That’s how a mistake becomes a pattern.

You’ve felt this before, haven’t you?

Your willpower cannot compete with the stimulation of chemical pleasure from mentally tasting that chocolate bar.

In the rare cases willpower wins. It’s a one off. Your unconscious mind is more patient and practiced in this game. Unless you programme yourself to do so.

You don’t realise it yet, but this is the oldest form of hypnosis and you perform it on yourself daily.

Get a feel for this.

This is trainable.

Most never change because they never try.

Or quit before it works.

STOP. Ask yourself where you will be in one year if nothing changes.

The Hypothetical

Hypothetically:

What if you replaced that mental movie with an image of the future — vivid, irresistible, the version of you that laughs at the idea of bad habits.

Where does the power go?

You probably thought of the chocolate bar. The cigarette.

Think deeper.

What patterns of behaviour limit your potential, cause you pain and feel almost impossible to change?

Certain thought patterns? Certain beliefs? Fears or doubts you constantly rehearse?

Opportunities you say no to?

This is what we truly want to change.

Read more

Before we dive in big thank you, we hit 46,000 followers on X and added 30+ new founding members over the weekend.

I am extremely grateful for you contributions and will continue you to deliver weekly guides, workbooks, full breakdowns on everything to do with the mind, self hypnosis and anxiety.

If you want specific topics or have problems that you need solving, I encourage you to become a member and you can directly message me with your requests.

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Music is hypnosis.

This is neither evil nor genius. It just is.

It can be used for bad and it can be used for good. Be smart about which side you’re on.

Note: I’ve been using this method for a while now and I’m convinced it’s one of the most underrated tools for changing how you think, feel, and show up. Most people will never take this seriously. That’s fine. More edge for those who do.

You already know this works…

Can you remember a time when a song made you feel invincible? When you were in the gym and the right track came on and suddenly the weights felt lighter?

You’ve felt it before.

You just never thought about why.

• Music in the gym creates aggression so lifting feels easier.

• Music in clubs gets crowds to loosen up, dance, be social.

• Music while working pulls you into flow state so you can actually focus for hours.

None of this is accidental.

There’s a part of you that already knows certain songs change your state instantly.

A reason certain playlists help you lock in.

A reason you can hear a song from 10 years ago and it almost feels like you’re reliving the experience again.

Music bypasses your logical mind and speaks directly to your emotions.

That’s hypnosis.

And as you continue reading, you’ll begin to understand how to use this intentionally instead of accidentally.

The two minds

To understand why this works, you need to understand how your mind works.

You have two systems running at all times:

Conscious mind — this is the logical, rational part of you.

The voice that reasons, analyzes, and challenges. When someone tells you something, this is the part that asks “is this true?”

It’s your filter.

Subconscious mind — this is the emotional part.

The random feelings that show up. The blocks behind why you can’t do certain things even when you logically know you should. The patterns running underneath everything you do that you’re not even aware of.

Your subconscious is far more powerful than your conscious mind. It’s the man behind the curtain. Your conscious mind likes to think it’s in control, but really it just reacts to whatever your subconscious has already decided.

What most people never realize is this is why you can know exactly what you should do and still not do it.

Your subconscious has different programming.

What hypnosis actually is

Hypnosis sounds mystical but it’s actually very simple.

Hypnosis = quiets the logical mind so you can access the emotional mind through imagination.

That’s it.

When your conscious filter relaxes, suggestions slip through directly to your subconscious.

• This is why hypnotherapy works.

• This is why meditation works.

• This is why visualization works.

And this is exactly what music does without you even realizing it.

Why music is hypnosis

Three things happen when you listen to music:

1. BPM creates trance

The beats per minute create a predictable, repetitive loop. Your mind becomes familiar with the pattern. Familiar = safe. Safe means your logical mind drops its guard and stops analysing.

You’ve probably noticed how easy it is to zone out to music. How time passes differently. How you suddenly “wake up” and realize you’ve been in a completely different mental state.

Different BPMs create different states. Slower for relaxation and introspection. Faster for energy and aggression. The tempo literally entrances your brainwaves to match it.

2. Frequencies change brainwaves

Certain frequencies shift what mode your brain operates in.

Theta waves (4-8 Hz) are associated with deep relaxation, meditation, and suggestibility. This is the state hypnotherapists try to induce. It’s the state right before sleep where your subconscious is most open.

Many types of music... especially ambient, binaural beats, or certain electronic genres contain frequencies that push your brain toward theta.

And you don’t even have to believe this for it to work.

Just know that the music literally changes your brain state, and you become receptive to whatever comes next.

3. Lyrics are programs

This is the part most people never think about.

Lyrics are words. Words are instructions. When your conscious mind is relaxed (because of the BPM and frequencies), those words bypass your filter and go straight into your subconscious.

Wouldn’t it fascinate you to realize that every song you’ve ever listened to on repeat has installed beliefs into your mind without your permission?

Test it: Allow yourself to drift back to a song you used to listen to constantly. Now go find just the instrumental version on YouTube. Play it and sit quietly.

Notice how all the lyrics run through your head automatically. Word for word.

That’s programming.

It makes you wonder, doesn’t it?

What lyrics have you been installing into your subconscious for years?

What beliefs. What identity. What emotional patterns.

Most people have never considered this.

They just listen to whatever sounds good and wonder why they feel the way they feel.

How to use this intentionally

If music can install programs without your permission, it can also install programs you choose deliberately.

Imagine for a moment having custom audio that rewires your subconscious while you sleep. While you work. While you go about your day.

This is how you build it.

Step 1 — Write your script

Write down the traits, self-image, beliefs, and identity you want to embody. This becomes your script.

Rules for writing it:

• Use present tense — write as if it already exists. “I am” not “I will be”

• Be sensory and descriptive — your subconscious thinks in images and feelings, not logic. Make it vivid.

• Use emotional words — confident, powerful, calm, magnetic. Words that carry feeling.

• Avoid negations — your subconscious doesn’t process “not” well. Say what you want, not what you don’t want. “I am calm” not “I am not anxious”

• Frame everything as absolute truth — no maybes, no hopes. Statements of fact.

Extremely basic example: “I walk into every room knowing I belong. People feel my presence before I speak. I am calm, grounded, certain. Opportunities flow toward me effortlessly.”

As you read this, you might already picture what your own script would contain.

Good. Write them down.

Step 2 — Layer in hypnotic techniques

If you want to go deeper, add:

• Hypnotic language patterns — words like “imagine,” “notice,” “feel,” “allow,” “become”

• Embedded commands — subtle directives hidden in sentences

• Double binds — structures that make acceptance easier (”you can feel this shift now or notice it later”)

• A trigger word — something you can use to re-access this state later

This is optional but makes it more powerful.

Step 3 — Record and layer

• Record yourself speaking the script in Audacity (free software)

• Use a subliminal plugin to lower the volume beneath conscious hearing

• Layer theta wave frequencies (binaural beats) underneath

• Add a music instrumental of your choice

Export the final file

The theta waves open the door. The subliminal script walks through it. And your subconscious mind has the ability to absorb all of it without your conscious mind paying attention.

Step 4 — Listen daily

Morning and night. Every day.

Your subconscious doesn’t need you to consciously hear it. It just needs repetition. And the quicker you start, the quicker you’ll begin to notice shifts.

As time goes on you will find yourself thinking differently.

Reacting differently because the underlying programming has changed.

Your default thoughts, feelings, and responses start to update on their own.

A word of warning… This is powerful.

Because deep down, whatever you install becomes your reality. So be very intentional about what goes into your script. Don’t put anything in there you don’t actually want running in the background of your mind 24/7.

Most people will read this and do nothing.

Some will try it once and forget. A few will actually build this and run it daily.

Those are the ones who change.

I wonder if you’ll be one of them?

If you want this done for you : the script written, the audio produced, everything ready to go — send us a DM.

We build these for clients all the time.

As always,

COGITO ERGO SUM