You’re far superior to them.

More intelligent, better skills, more competent. You’ve put in the work, refined your abilities, and you know you’re capable of so much more.

Yet despite all of this, they seem to glide through the ranks without the weight of anxiety holding them back.

No constant overthinking. No crippling stress and your unconscious mind perceives this as a moment of jealousy and envy.

It’s hard not to wonder why they seem to have it so easy when you know you’ve earned your success.

Now, let me ask you a personal question because I know how easy it is to slip under the trance of this train of thought:

• What is it trying to evoke within you?

• Why would it produce these feelings?

• Why would comparison create frustration?

Think about it.

The truth is:

You feel anger because you know you’ve experienced the carefreeness they showcase.

You just hold yourself back from it.

As a matter of fact, the subconscious has never once compared you to someone it believed you could not become.

Those flashes of assertiveness and creative genius are within you.

The solution is to give yourself permission to be this version of you and as you absorb this, you’ll notice permission is a strange thing.

You’ve collected enough wins to know that you already have what you desire within, haven’t you?

Cogito Ergo Sum

As you wake up, allow yourself to think of the bigger picture.

Picture your children watching your every action because they do, and this is what they’ll deeply remember for the rest of their lives.

Imagine the example you genuinely want to set for them.

Then notice how still your body becomes, how deep your resolve sits...

Let it linger.

Give yourself permission to be that example.

Avoidance paralyses you

It keeps you mentally stuck in the future by feeling unsettled in the present which painfully steals the enjoyment of what’s right in front of you and it weighs heavy on the soul, because you already know how quickly time moves. Seasons change. Children grow.

You understand this fact, and still you sit in constant apprehension.

Please know you are not broken or evil.

The fact you can observe this proves you are not.

Instead, confront what you hide from in yourself, in life, in work. Those decisions you’ve put aside for a long time. The ones you’re thinking of right now.

These are the root of prolonged stress and anxiety.

Then, invest in yourself.

The more you invest, the more you show the subconscious you are worthy of the result.

Your unconscious mind speaks literally. If you invest in you, it proves you are worthy of it.

The opposite is also true.

However, listen carefully to what I’m about to say:

To feel excitement when faced with challenge, you must learn to love the sweet sensation of stress.

Train your nervous system to relax inside panic.

Dr Claire Weekes’ floating technique is ridiculously effective here. Alongside body-awareness practice qi gong, meditation but only in the stressful moment itself.

Because every time you avoid, you validate the imaginary scenario fear invented.

And every time you relax, you teach your nervous system you easily handle it.

Which allows you to self-actualise.

As you prioritise joy, passion, and the bigger purpose, gratitude and excitement unlock in you.

Fear loses all its power because you move toward what you want, instead of clinging on to keep what you already have.

So each morning as you wake up, hold this image in your mind.

As a result, the association to fear rewires.

From now on, every time you feel the urge to flee, you’re naturally reminded it’s an opportunity to create more success, more confidence, more growth.

Little by little, fear reassociates entirely, until it becomes an anchor of pleasure.

—Cogito Ergo Sum

Sosa: Mental Strategist

The public doesn’t deserve this and frankly wouldn’t respect it the way it’s intended to be.

Those unwilling to invest in themselves will skim it, dismiss the unconventional pieces.

For that reason I simply cannot allow inaction, idleness and observation to disrespect this process’s and those like you committed to it.

What you’re about to read sits at the intersection of psychology, neuroscience, and ancient knowledge. Some of it will feel obvious. Some of it will feel strange.

You’ll read parts and think this is too soft or this is abstract.

I’ll get there before you do, every time, and tell you why it isn’t.

If you commit to the process, the process commits to you.

Whatever is in there now MUST come out before anything new moves in.

This phase is how you detox and release the old programme. It asks the most of you and gives the least back in the first three weeks. Your mind will treat it as preparation rather than the work itself.

That mistake is what keeps most reading this exactly where they are.

This phase IS the work.

>Practice sexual discipline.

If this immediately makes you uncomfortable, you’re already learning something about yourself.

Sexual energy is the most concentrated creative force in the body. Spent freely, it stays as physical sensation and discharge. Conserved and redirected, it becomes the raw ingredient for genius and breakthroughs.

Stop spending it.

Napoleon Hill spent twenty years studying 25,000 of the wealthiest men of his era. When he sat down to write Think and Grow Rich in 1937, he gave this practice an entire chapter and called it Sex Transmutation. The men who reached extraordinary heights had, almost without exception, learned to redirect this energy into creative output rather than discharge it.

Either consciously, or accidentally through circumstance.

Do not become a monk. Become conscious of how you are using this.

Practice restraint for seven days. Notice the texture of your thoughts. Note any subtle changes in mood, energy, focus.

>Digital Feng Shui.

Pay attention to what is in your head right now.

The half-remembered tweet from yesterday. The line from a podcast you can’t place. The song looping for three days that someone else wrote about a heartbreak you have never experienced.

Makes you wonder which beliefs are not yours either.

Most of your interior is not yours.

The fact is your subconscious cannot tell the difference between what you received and what you chose. It stores both. Whatever is stored shapes what is available to you tomorrow.

For the duration of this protocol — halve your input.

I suggest

• News removed entirely

• Music optional. Ideally less music.

• Occasional podcast

• Social media in deliberate sessions.

• Curate lists of those that inspire.

• Refuse beliefs or ideas that do not benefit.

In three days, you’ll be surprised with how quite your internal volume drops.

As you do you’ll notice original thoughts return, and you begin to rely on your own voice instead of those given to you

>Walk without your phone.

Forty-five minutes. Twice a week.

The first ten minutes WILL be uncomfortable.

Stay with it.

Around minute fifteen, something eases. The internal dialogue you have outsourced returns to you. By minute thirty, you are thinking your own thoughts again possibly for the first time in months.

This is where ideas come from.

Nietzsche walked daily and wrote that all truly great thoughts are conceived while walking. There is a reason this practice appears in the biographies of nearly every great mind in modern history.

The body in motion, the mind is too… these are the conditions for pulses of genius.

>Sit with a candle.

This is the hardest practice in this letter.

Reading that, you will not believe me.

Sit with a candle for 8 minutes.

Try it tonight. Light a candle. Sit in a chair. Look at the flame. Try to resist the urge to move, reach for phone or let your eyes drift.

Within forty seconds you will discover your attention has been shredded.

Your mind will try to escape. It will reach for the phone. Replay an argument. Plan tomorrow’s meetings. You will catch it and return. It will happen again.

And again.

THAT is the practice.

The Tibetans called this trataka and used it as foundational training before any deeper work.

It is impossible to install an image into a mind that cannot hold one. The visualisation work in Part Three is useless without this

To read the rest of this article click here:

As always,

Cogito Ergo Sum

And as I lay in that hospital bed, body violently punctured, tubes where there shouldn’t be, I realised something I’ve never let go of since.

You can recover from anything, the moment you refuse to take it personally.

Sounds cliché. I know.

But understand where I was coming from.

I’d always been the one who handled things. So this was new. Somewhere I couldn’t claw my way out of. Somewhere I couldn’t simply be strong.

The Voice of Pity

And as I lay there, something strange happened.

I began to laugh at the alluring voice of pity.

Trust me, it tried. It rang every tactic. Every memory. Every theory of exactly who’d be disappointed to know I felt this weak, this isolated.

But here’s what I noticed. The more it tried, the more a wave of certainty came over me.

That I was going to use this.

That I’d walk out and rampage toward achievement and evolution, unapologetically.

Because in that bed, I was free from limitation. Stripped of who I thought I was, and everything I believed I had to be.

So I assessed my whole approach to life. And I knew, from that point on, I’d have to alter it.

Because it was my approach, nothing else that would decide whether this defined me, or made my character even more textured.

As a result, I passed every single exam.

Two Doors

Looking back, two doors stood in front of me.

One was to refuse it. Deny it. Brace against it and lose more time, more frustrated than when I started.

The other was to accept that me and this situation were in it together. And to use it as the lay-up into a more refined version of me.

I chose the second.

And the same is true for you.

However isolated the pressure feels right now however much it wants you to swear yourself to a smaller identity, don’t.

Evolve. Transcend. Transform.

Use the crossroads of uncertainty. Use it to come back sharper. More successful. And most importantly, to look life in the eyes with joy once again.

The Way Forward

The crossroads is real. But the door you take is a skill you can train, deliberately, until choosing the second one becomes automatic even under the heaviest pressure.

That’s exactly what this protocol builds, step by step:

And if you’d rather walk through your own crossroads together your situation, directly then let’s talk.

BOOK A CONSULTATION

Either way, you come back sharper.

Cogito Ergo Sum

“Reprogramme your mind.”

That statement alone suggests you are broken.

You’re intelligent enough to know that’s not true, but acting as if it’s true reinforces the suggestion.

I will never teach you that.

Pull up a chair and hear me out.

The reality is, “self-sabotage” wants you to be fulfilled just as much as any other part of you.

That’s a confronting idea because we’re told it’s us versus us. So we’re always at war with ourselves, and consequently, great marketers take advantage of this psychology:

Create an imaginary war that’s unsolvable. Then offer the only solution.

Interesting, right?

What I Learned Studying the Source

I once studied under one of the most notorious self-improvement coaches for three months, back in 2021. The whole time, I wrestled with one thought:

“This is just great marketing.”

It frustrates me when people get excited about these topics then lose hope and decide it doesn’t work.

The truth is, the reason it fails is that whoever taught them never studied the source.

The mechanics. The biology. The psychology of how this mind science actually works that’s what creates the results.

Resistance Was an Instruction You Gave

Equally important: resistance is an instruction you gave your mind in the past, which now frustrates your present desires.

And despite this, it still serves you. Evidently, in an outdated way.

Maybe you can remember a time in childhood where it was beneficial to avoid a certain experience.

Maybe you were rejected. Maybe you felt embarrassed.

So you instructed your unconscious mind to help you avoid it to seek relief, peace, and joy instead.

This is an instruction you gave when it was useful.

It wants you to be fulfilled, happy, and successful and now it’s your responsibility to re-orient it toward the things you want today.

Have you ever felt a moment of real ease where you truly knew what it was like to have your own back?

Can you remember how effortless that felt?

That was all parts of you, united towards the same direction.

The Way Forward

The correct approach is to unite all the parts of you that already know how to win until people begin to ask “why is this so effortless for you?”

The full practical science and protocol of how to do this are written here:

Cogito Ergo Sum

There’s no rush, and there’s nothing you need to do but follow along

As you continue to read these words, it might be reassuring to recognise that there is a part of your mind that knows how to learn even without knowing that it’s learning.

Which may not make sense to your conscious mind. And that’s all right. Because those parts of your mind beyond your conscious awareness are perfectly comfortable with this.

Just like the very first time you set about learning to walk.

It was tricky at first.

But you learned.

Without even knowing how you learned.

Or learning to count the fingers on one hand — and at one point you may not have even been aware that that hand was your hand.

But it was. And you learned that you could count the fingers.

Your fingers.

One at a time.

And they add up to five.

Five on each hand makes ten.

And you also had ten toes…

didn’t you?

And you learned that, so pretty soon you just knew it, without even thinking. And then you learned to ride a bike.

It didn’t seem, at first, even possible. All those things to be aware of, all at the same time.

Pedalling.

Steering.

Finding that balance.

It wasn’t easy, especially for that conscious part of your mind until it began to constellate, in your mind and your body, and you learned to put it all together as one complete action.

And now, today, you can just get on a bike.

And go.

Just like that.

Well, it’s nice to know that part of your mind is still with you. Here. Now. Today. And that it can learn new ways of thinking.

New ways of feeling. Because the patterns of living we all carry are just that. Patterns. And you really can let go of the old way.

Quickly. And easily.

Learn whole new ways of being. New ways of responding. And really enjoy discovering that it’s as easy as 1, 2, 3.

Naturally.

One step at a time.

Now keep this in mind, as you go through your week.

Everything you’ve ever mastered, you mastered exactly this way. You allowed that deeper part of you learn it, until it automatically became second nature.

Walking. Counting. Riding, and soon the way you think. The way you interact with the world. The way you feel as you look at yourself in the mirror.

You’ve done the impossible-feeling thing before. Many times. You just forgot it was impossible, because you were too young to realise it.

So when life or work feels too much to manage, remember… pedalling, steering, balancing, all of it , remember the bike.

Remember it always feels that way, right before it becomes effortless.

One More Thing — Welcome

Heads up: we’ve grown by over 149 subscribers overnight.

So if you’re one of the new faces, welcome. I’m grateful and glad you’re here, and before you go anywhere, let me point you to where to begin. Feel free to go through them in order, understand each one, and apply.

1. A free gift, on me. Start here. My way of saying welcome.

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2. How to use this Substack. A short orientation. What each letter is for, how the free and paid sides fit together, and how to get the most out of everything inside.

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3. The Self-Image Workbook. Print it. An interactive, written workbook that makes the version of you know you could be specific enough to wake up and become them.

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4. Visual Self-Hypnosis — the guided exercises. Over 50 video-guided sessions. You listen, and you practise.

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5. The Protocol for Your Potential. The step-by-step. The exact process for becoming the person you already know you’re capable of being. Everything above prepares you for this.

Go through them in that order. Understand each. Apply each.

And remember, it’s as easy as 1, 2, 3.

One step at a time.

A reminder for 2026: by following me, you’ve committed to conquering your mind. You are worthy. Greatness is on the horizon. We rise together.

Cogito Ergo Sum

You’re far superior to them.

More intelligent, better skills, more competent. You’ve put in the work, refined your abilities, and you know you’re capable of so much more.

Yet despite all of this, they seem to glide through the ranks without the weight of anxiety holding them back.

No constant overthinking. No crippling stress and your unconscious mind perceives this as a moment that fills you with jealousy and envy.

It’s hard not to wonder why they seem to have it so easy when you know you’ve earned your success.

You’re frustrated to always carry the weight of the world on your shoulders.

Now, let me ask you a personal question because I know how easy it is to slip under the trance of this train of thought:

• What is it trying to evoke within you?

• Why would it produce these feelings?

• Why would comparison create frustration?

Think about it.

The truth is:

You feel anger because you know you’ve experienced the carefreeness they showcase.

You just hold yourself back from it.

As a matter of fact, the subconscious has never once compared you to someone it believed you could not become.

Those flashes of assertiveness and creative genius are within you.

The solution is to give yourself permission to be this version of you and as you absorb this, you’ll notice permission is a strange thing.

You’ve collected enough wins to know that you already have what you desire within, haven’t you?

I don’t know if you’ll start to apply this principle tonight or this week.

But the installation process the same one my clients use to make assertiveness the default rather than the exception is written here:

As always

Cogito Ergo Sum

Especially to those who prefer to lurk in the background, read these letter,s apply and don’t make themselves known.

I see you all, and thank you for being a part of The Self Hypnosis Blueprint.

Secondly, I understand the frustration of knowing exactly how capable you are, yet for some reason always feel like you fall just short.

We are told that time heals all. But that is a false promise, echoed by those who obviously surrendered to their own limitations.

Ignore them.

Because the fact of the matter is, neural plasticity proves the opposite mental patterns only strengthen with time and repetition.

In other words, without intervention, fear sabotages the very potential you’ve seen glimpses of.

And on the contrary to what you’d expect, the achievement doesn’t save you either. No matter the milestones, no matter how much you’ve built, you stay restless forever in a rush, forever pressured, forever scan the horizon for the thing about to go wrong.

So in the next few minutes, I’m going to show you the truth of it.

What you do with it is up to you.

The First Price — Your Self-Image

Think about it.

You either make the move anxious or you dodge it again, and then you turn on yourself: “what’s wrong with me? How did they do it, and I can’t?”

Either way, you’ve negotiated your esteem down and as a result, you pay for it in how others see you.

Think of avoidance as bacteria, it constantly multiplies.

It starts as a small infection. Then, little by little, as time passes, it spreads. It enters the bloodstream and it attacks the organs the heart, the gut, the lungs.

Metaphorically, that’s true. But symbolically, it’s truer still.

The heart; your ability to feel, to experience, to be moved by your own life.

The gut; your willingness to act on instinct and desire.

The lungs; the breath turns shallow, panicky, trapped.

Avoidance is a slow torture, and the reason it festers because you refuse to confront what’s right in front of your eyes, but I’ll explain that later.

The Second Price — Your Reputation

Which brings us to the second price.

See, the longer it goes on, the more the your brain adapts to it.

Growth is danger. Avoidance is comfort.

So you no longer move forward. You’re too fearful of what might happen if you do.

And little by little, in the eyes of the people who depend on your decisiveness, you become someone who can’t be relied on.

The Deepest Price — Your Legacy

But the deepest price is your legacy,

Avoidance creates anticipation and dread as you’re always waiting to see whether you act or not, psychologically this is as explained as catastrophising. Stuck in the future, by feeling unsettled in the present.

Which naturally takes away from the enjoyment of what you can see in front of you. Once again, this weighs heavy on the soul because we all know time moves quickly, seasons change, children grow and whilst you know this fact you are still stuck in this constant apprehension.

You’re probably thinking guilt, and you’d be correct.

Guilt only reinforces this avoidance cycle, because you begin to feel ashamed that you struggle to experience gratitude when you look in the eyes of those you love, but please know you are not broken or evil, and the fact you can observe this proves that you are not.

Avoidance is a habit, that becomes an identity.

In scientific terms, this proves your mind transforms your daily actions into who you are…are you already sense where i’m going with this?

The opposite is also true, if negative behaviours become the person you see in the mirror, then so do positive ones, but remember time is of the essence because neural plasticity strengthen our pathways with time.

So if you start today, then the quicker you’ll make a permanent change.

And the Silver Lining — Evolution

So let’s turn the whole thing over.

Just imagine, for a moment, that you disobeyed every what if for a single day. What would actually happen?

And more importantly how would you feel about yourself, once it was done?

If you decided, as of right now you would actively confront everything you’ve hide from, macro to micro.

As I mentioned earlier:

You avoid the uncomfortable experience of facing yourself and you mask it with external situations, because avoidance creates relief from discomfort. But, discomfort is only a feeling you produce.

You’re probably competent at many things others would deem as impossible for them, so it’s subjective.

Essentially, you avoid yourself, which is why it snowballs into a shopping list of self betrayal symptoms: dread, anxiety, doubt, uncertainty, indecisiveness.

If I could summarise what my whole philosphy is, it would be that. To bring back you to towards your nature. To heal the split between mask and real self. To align all parts of you who want to win.

To demonstrate:

Every high-stakes moment becomes a mirror: am I truly good enough?

Every important decision becomes one more way to delay the question: have I still got it?

But understand this if you hadn’t still got it, you wouldn’t ask yourself if you did.

The fear itself is the proof

The Solution

First of all, realise that avoidance is only a suggestion.

The neat thing about a suggestion is that it can be reframed turned from a career-defining verdict into something far lighter, such as challenge or game, even.

In practice, this is what that looks like:

First, confront what you truly hide from. Those decisions circling your mind right now — yes, those exact ones. I guarantee, there’s life decisions that you’ve avoided, these power sources of fear generate the core of avoidance.

Name it, look straight at it, and decide how you’ll overcome this and then watch how much smaller it becomes the moment it’s out in the open.

Then, invest in yourself. The more you invest whether in money, time, or energy the more you show the subconscious that you are worthy of the result. In other words, your unconscious mind speaks literally. If you invest in you, it proves you are worthy of it. The opposite is also true.

Learn to love the sweet sensation of anxiety. Train the nervous system to relax inside the panic. Dr Claire Weekes’ floating technique is ridiculously effective here, alongside general body-awareness practice: qi gong, meditation but only when practised in the stressful moment. Because every time you avoid instead, you validate the imaginary scenario fear invented and every time you stay, you teach it the scenario was never real.

Draw your confidence from being the one who jumps on the grenades. That is the identity. As a matter of fact, it’s the one you already half-live you’re simply going to make it deliberate.

Think bigger picture. What example do you genuinely want to set for your children? Picture they watch your every action because they are, and this is what they’ll remember as they grow up.

Self-actualise. Prioritise joy, passion, and whatever unlocks real gratitude and excitement in you. Naturally, fear loses all its power here because now you move toward what you want, instead of clinging on to keep what you already have.

Each morning, hold the image of why you work so hard. Let it motivate you. Let it steer you toward inspiration before the noise of the day sets in. The fact of the matter is, whatever you picture first, you become for the rest of the day.

Build a capacity for stress. The stronger and more energetically efficient you become, the more your subconscious is willing to take on and the more confident you grow in your own ability to handle it. Gut. Brain. Nervous system.

Rewire the association to fear. You’ve trained yourself to flee the moment it arrives. So from now on, every time you feel it, remind yourself it’s an opportunity to feel alive and that meeting it head-on unlocks more success, more confidence, more growth. Do this enough, and eventually fear reassociates entirely and it becomes an anchor of pleasure.

And little by little, the very thing you spent years fleeing becomes the exact lay up into the next evolution of yourself.

The Way Forward

I’ll be completely honest with you none of this works as a one-off. It works when it’s made automatic at the level of biology, mind, and nervous system.

That’s exactly what the protocol does, step by step. The same one a financial advisor used to set up a $70,000,000 sale within three weeks of application.

It’s written here:

And if you’d rather work on any of this directly your situation, your decisions, the exact ones circled your mind as you read this then let’s talk.

[ Book a Consultation]

Either way, you move.

That’s the only thing that was ever required.

Cogito Ergo Sum

Let’s begin.

The Mind Works in Images

Our mind works in images.

Just think about memories, or why brands use logos, or why anxiety causes you to picture the worst case scenarios.

Our minds attach meaning to images. They become symbols.

The next level of success, money and metrics are symbolic.

Historically, we traded items of value for equal items of value. Modern currency became the symbol of meaning that determines value.

The coin. Numbers in a bank account. Even what it can buy is symbolic.

This is why many intellectual minds succumb to the trap of high performance. Their self-worth attaches to the medium (money) instead of the value underneath (motivation).

It also explains why some of you unlock a big insight, feel motivated, take action, get a good result, then ease off.

To put it differently: you believe your motivation is the money, the success, the next level. So you become dependent on the outcome as your source of worth.

Which we all know is the quickest way to annihilate your self-image.

As a result, you’re always at the mercy of the markets and metrics. Your identity is fragile and conditional.

You deserve better.

For most, money represents control, safety, security.
For some, it represents freedom, joy, adventure.
For others, it represents legacy, potential, growth.

These values motivate your behaviours. Once you lose the value, you lose the motivation.

Why It Stings So Deeply

Now we’ve established these facts, it’s clear to see the true pain behind a “ceiling of success.”

It represents a deeper psychological conflict.

The “ceiling of success” is the barrier to achievement of your truest values, self, and potential.

This is why it stings so deeply.

Symbolically, your mind perceives stagnation as we are not living up to my potential.

Frustration stems from the fact that deep down, you know you’re only about 10% of what you think you should be.

The conflict between KNOWING and DOING causes the pain.

It forces you to focus inwardly — which your intellect loves.

You constantly ask: “Why can’t I reach my potential?” “Why am I stuck?” “Why am I failing?” “Do I have what it takes?” “What’s different about me?”

Everyone knows what you ask your mind, your mind will answer.

Sneakily, it uses convincing theories supported by impeccable logic, memories, and emotional proof to reinforce the idea that YOU ARE UNWORTHY.

Deeper and deeper you enter paralysis. And as you do, you constantly analyse what’s going wrong.

This is more powerful the more intellectual and analytical you are.

Naturally, you become resentful towards beauty in life because your mind believes comfort, or gratitude, supports the theory of why you are stuck.

This is an illusion. One that, once you understand it, loses all of its magic.

The Ceiling Becomes Your Focus

Whatever you focus on, you get more of.

We’ve all heard a similar example:

Once you buy a brand new car — maybe a red Audi — you suddenly begin to see this car everywhere.

What happens is the RAS (reticular activating system), the brain’s focus filter, receives an instruction to look out for this cue.

It’s always been there. You just now focus on it.

The same happens with the ceiling of success.

Stuck. Ask why you’re stuck. Mind gives evidence. Ask further questions. More emotions, more memories. Mind looks for evidence in situations, environments, past, future, present.

Becomes a habit. Then an identity. And then you’re reading this.

Change the Variables

The only solution is to alter your current state in a way that concentrates your focus back onto all those values that motivate your goal in the first place.

This is the Steve Andreas model of Neuro-Linguistic Programming
This is the counter philosophy to the quote: “The definition of insanity is doing the same thing over and over again and expecting a different result.”

In order to get a different result, you must change the variables.

Continuously protecting the same mindset, habits, thought loops, approach to work and life, excuses, lifestyle, biology, physiology, what you picture within your mind, books you read, environment you are in even down to what you think about as you fall asleep or the breakfast you eat as you wake up… all of it condemns you to the same result.

Law of science.

There are many techniques to do so, and it’s more than just mind programming or beliefs. Altering other factors such as hormones and biology plays a huge role too.

The Protocol

Exclusively for my Substack members, I’ll be sharing the exact step-by-step protocol my top financial advisor client used to set up a $70,000,000 sale within 3 weeks of applying it.

In the letter below, and the ones coming. Starting with a deeper explanation of the philosophy.

The fact that you decided to read this letter means the focus shift has already started.

Read the letter:

As always,

Cogito Ergo Sum

Over the past few months — or years — maybe you’ve thought:

Something feels wrong. You don’t know what or why. Something’s just not quite right. You feel different to who you used to be, and this feeling is impossible to shake.

Every night you lie in bed, you see the confidence you once had. You feel the certainty in who you once were. You taste their optimism for life.

This is a gut issue. And not solely in the physical way.

“Bowels of mercy” — Colossians 3:12

To be blunt, this dark cloud shadows the beauty of life, and consequently forces you to doubt yourself, find paranoia in peace, and isolates you from the wonderful experience that is yourself.

Its presence disconnects you from instinct. More specifically, the feel of being alive, human, and following what internally rings true. This punishment condemns you to permanent analysis paralysis.

You’re there, but not here.

It’s quite a peculiar phenomenon that’s rarely discussed, let alone with practical remedies to cure it.

As a matter of fact, there are a rare few of us who experience this and also envision the same inner savour: a deep self-trust in the gut that knows completely “whatever happens, I’ll figure it out.”

Perhaps you, like me, value this more than most but haven’t figured HOW to bring it forth. If so, this is for you.

“Hara de kangaenasai” — think with your belly. (Japanese proverb)

Picture It

First things first.

If I asked you to focus inwardly and picture yourself five years from now, as the person you compare yourself against — what would life look like? How would it feel? How would it smell?

You probably thought “It’s been so long since I’ve been that person, I’m unsure if I was ever that person to imagine.”

I’ll be completely honest with you. I hear this often, and anticipated this reaction because of how common it is.

Let me show you what I see when I picture this:

Life’s challenges are amusement from the Gods.

An all loving reassurance echoes deep into my bones. “I have your back” rings true in my mind, and I easily become aware of anxious and doubtful thoughts and embrace them as awkward younger siblings that require playful teasing as encouragement.

I have nothing to win or lose. I’ve won already. Let’s see how the world presents this to me.

I retain a clear image of those I love, reassured by my presence, and the warmth of joy spreads throughout my chest.

This is why I work so hard.

No good or bad. No positive or negative. No old me vs stuck me.

Rhythm.

In front of your eyes is a continuous unfolding of moments I’m grateful to have experienced.

A realisation in my natural intelligence — how everything, no matter how destructive or ugly, led me to this garden of gold.

I accept who I am.

Five years ago, this is roughly what I wanted to feel, be and think like. Looking back, I played it small. Big time.

Now, I would like to help you experience this as a permanent experience in your daily life.

An Unstable Gut Is an Unstable Identity

With this in mind, know that in every instance, self-trust is the deep pit of certainty in who you are that rises from the core of your abdomen.

See, an injured gut is not just a digestive issue.

If we truly examine this, we notice an unstable gut is unstable mood, unstable mind and unstable identity.

It’s easy to become dependent on intellect because your gut has failed you. But in doing so, life becomes a fish tank of analysis.

Everything loses meaning. There’s no potential. There’s no thought for inspiration.

One step further — our divinely intelligent nervous systems shut down physical connection to our body, to remove us from the pain. Both physical and emotional.

It’s common to find yourself in an apathetic state, where everything feels, looks and tastes grey.

Even when everyone else refers to it as majestic.

I know this too well, my friend.

What It Cost Me

I refer to this period of my life as the ambitious pregnancy, because my lower back was constantly sore from stomach ache.

Believe me, I paid the price for regretfully neglecting my health in the pursuit of higher success.

In exchange for achievement, I was dealt deep painful gorges and skin rashes. Mere spoonfuls of food were enough to trigger nausea. I exhibited a constant grey colour, winced squint eyes, a former shell of who I was.

On top of this — a business to run, family to care for, and a reminder that time is gradually divorcing me.

Most agree this is no way to live.

I tried probiotics — made it worse. I tried kefir — made my skin worse. Even the doctors couldn’t explain what was wrong.

I was doomed…

To my own thinking.

But the same gut that betrayed me — I heard its true voice. I just knew life could be better than this. I’d seen glimpses of joy before.

Maybe this was my problem.

I’d only ever listened to the voices of fear. What about that almighty voice of reasoning I constantly ignored?

What if regaining my instinct, my self-knowing and certainty in who I am, is to follow this voice?

If you’ve related to any part of this, may I suggest some advice:

Take this serious.

If you want to feel alive once again, biologically rebuild the trust between YOU and your gut instinct.

You must listen to this voice. And heal it.

The Protocol

Now, listen closely…

I write for a specific type of person, and I dearly respect the fact you’ve taken time out of your busy life to pay attention to my words.

To reward your concentration, I gift you a complete protocol that took 5 years of trial, error and research to create. One I currently use. The exact one that brought me back.

It’s free for all inner members.

Get it below and it’s your forever:

Cogito Ergo Sum

In 1838, a quiet, bookish naturalist sat with a difficult decision in front of his eyes, and it ate him alive. So he did what clever minds do when they get scared, and retreated into his mind.

He takes a sheet of paper, draws a line down the middle, and heads one column “Marry” and the other “Not Marry.” And then he begins to weigh the woman he loves against his books and his free time.

On one side: a companion, a home, children.

On the other: less money for books, loss of time, the damage to his work.

Then, in his own handwriting, he settles the entire question of the woman he loved with four cold words.

“Better than a dog anyhow.”

That man was Charles Darwin.

Now keep in mind who we’re talking about. This is the mind that created the theory of evolution, the most powerful idea science ever produced and yet he was blind to the quiet ache sitting right in front of him.

The fact of the matter is, his heart already knew.

Deep down, he’d already chosen her. He could feel it.

But instead of trusting that, instead of trusting the gut that already held the answer, he retreated into intellect.

And what is really going on here is obvious, isn’t it?

He used logic as a shield. A way to minimise the risk, to control the outcome, to protect himself from the sheer terror of simply feeling something and following it wherever it led.

Yet naturally, this is the very gift that made him. That relentless instinct to measure, to weigh, to leave nothing to chance, it’s precisely what built his magnificent, world-changing work.

But let’s face another harsh reality.

The moment you turn that same intellect toward life, toward love, toward the raw and trembling experience of being alive… all it does is wall you off from the very thing you’re living.

And as a result, you miss it. You miss the moment. You miss the tender lesson buried inside it. You miss the growth that only ever arrives when you stay inside the feeling, instead of fleeing upward into your head.

The greatest mind of the age and it kept him one lonely, careful step removed from his own life.

So here’s what I’ve learned, after years of watching minds like his, and perhaps like yours.

You cannot think your way out of anxiety.

It’s the single greatest mistake you can make: reaching for logic when the thing in front of you was never logical to begin with.

And the fact that you’re still reading tells me you already know that. Because you’ve tried it, haven’t you?

So let me show you what actually works.

The Last Time It Had You

First, picture it.

Three months out from a situation that mattered. Couldn’t sleep. Could barely eat. Lying there at 3am while the same scene ran through you, again and again, each pass pulling the knot a little tighter while everyone else gets on with their lives, and the dread quietly builds inside you.

Now keep something in mind, because most people never realise this.

It’s more than anxiety. More than stress.

What’s really going on is an unconscious self-image, rooted in one primal fear.

The fear of losing everything. So you lose yourself in the process.

Listen to what the mind whispers when it’s in that state.

“If I hesitate, I’m seen as incompetent.”

“My employees lose respect for me.”

And once that first thought is noticed, it unravels fast, doesn’t it? The mind snowballs. It questions everything, until you’re weighing whether you’re loved for who you are or for what you provide which beckons the darker thought underneath.

That if the providing went, maybe the love would too.

And what if nothing changes? Another year of this. Another five. The same knot, only deeper worn in.

You can feel how heavy that future is, just reading it.

So let me give you some peace of mind.

It’s genuinely hard to be in this place. I won’t insult you by pretending otherwise.

Everyone’s advice already does that.

Just stop overthinking. As if you hadn’t thought of that. As if you weren’t already trying with everything you’ve got.

So naturally, you get frustrated. You hunt for the perfect solution, turn every option over with more force and you end up more stressed than when you started.

Of course, you’ve heard all the cures by now:

Deep breathing.
Focus on the positives.
Overcome perfectionism.
See failure as a learning opportunity.

You’ve read them. You’ve tried them. They seem to work for everyone else.

They just don’t work for you.

Have you ever wondered why that is?

Subscribe now

The Loop

Let me explain, because the moment you understand it, you realise you have power over it.

You’re caught in a loop.

The intellectual mind causes the anxiety then you rely on that same mind to cure an irrational suggestion.

Think about the difference between cognition and emotion for a second.

The logical mind is a gift. For analysis, for structure, for building solutions, there’s nothing better. As a matter of fact, it’s the very thing that built everything you have: the strategy, the success, the reputation.

But use it to solve fear, and it digs the grave deeper. More what ifs.

I want you to think about the word anxious for a moment. What happens? An image forms before you can stop it. That’s the mechanism, working on you right now, the mind paints whatever it’s instructed to.

The more you analyse a feeling, the more you intellectualise it. You give it meaning. You tell yourself you should be doing something to fix it and every one of those moves reinforces the weight of the idea in the first place.

Take procrastination.

You read about it. You set the timers. You get hyper-focused on productivity systems — and somehow you procrastinate more than ever.

Or perfectionism.

You remind yourself failure is part of the process. You try, genuinely try, to believe in yourself and the grip only tightens.

You’ve lived this, haven’t you?

The Two Reasons

There are two reasons it happens, and I want you to sit with both, because they explain almost everything.

One. You remind your mind what you don’t want.

But your mind only sees the image of whatever you repeat. Say don’t be anxious, and it hears the word anxious, and it paints that picture for you, faithfully, every time.

Two. The behaviour is a means to an end.

Long ago, your mind learnt that a certain behaviour produces a certain feeling. Avoidance creates relief. Worry feels like control. It served you then — and it only becomes a problem now, when a goal you hold today stands in direct opposition to that old instruction.

The Intellectual Imbalance

To further reinforce this — it goes even deeper.

Your work demands a relentless level of intellect and strategy. You strengthen your cognitive horsepower every hour of every day.

And, slowly, this creates an imbalance.

Your IQ — your intellectual intelligence grows. Year after year, sharper and sharper.

Meanwhile your EQ — the ability to feel a feeling, to sit with it, to process it rather than solve it — quietly weakens from disuse.

So what do you do, naturally?

You reach for the muscle you trust.

And that produces exactly what you’d expect; more rumination, more comparison, more overthinking.

The very strength that made you is now the thing keeping you stuck.

I imagine some part of you already sensed that, before I said it.

Here’s the truth you have to make peace with, and I’ll be blunt, because you’d want me to be.

To free yourself, you must transcend the rigidness of the logical mind.

Which is easier said than done.

The world has rewarded your intellect, lavishly. It handed it the crown, your role as provider, leader, the successful one, admittedly superior to those who haven’t.

So when I tell you to loosen your grip on it, it can feel, at first, like losing the very version of yourself that built everything.

I understand that fear completely. But hear this.

To truly evolve, you have to be willing to part with what no longer serves the man you’re becoming.

What Actually Works

The question is what actually works?

And after everything I’ve just described, it’s going to sound almost too simple.

You treat your life as an environment. A culture of influence that produces the results you want.

Work and life integrate through your approach to them both. You develop the great work and the great art from the same place and you allow your genius to transcend the pressures and expectations, rather than break beneath them.

Einstein is often quoted as putting it best: “No problem can be solved from the same level of consciousness that created it.”

Which breaks down, on a micro level, into something concrete.

Think of your problem as a state, not a story because the solution is a change of physiological state.

• You shift your biology — the mitochondria, the energy, the hormones that influence your state

• You shift your psychology — through mental imagery, self-hypnosis, the language patterns of NLP.

• You shift your nervous system — through your gut, your sleep, your breath.

Are you beginning to see how this works?

You create the internal environment where the mind finally accepts new ways of thinking. New ways of meeting the situations that used to own you.

Now I would like to help you experience something.

Just imagine, for a moment, walking into the decision that’s haunted you for three months — shoulders loose, breath steady and meeting it calm, certain, knowing in your gut that whatever happens, you’ll figure it out.

How does that feel?

Responding in a way you feel proud of. In a way that, deep down, you’ve always known was who you were meant to be.

And little by little, that old sentence — “I’m doomed to stay anxious, stuck, and overwhelmed forever” simply loses its power.

Now, I can almost hear your mind saying it can’t be that simple.

Which is exactly why I wrote it all down.

The exact protocol for shifting state at all three levels — biology, psychology, nervous system is the one I apply with my clients. The same one a financial advisor used to set up a $70,000,000 sale within three weeks of applying it.

It’s written, step by step, here:

And if you’d rather we shift it together built around your situation directly that door’s open too:

[Click me for more info]

Cogito Ergo Sum

There’s a gap between who you are and who you know you could be.

You know what the weak side of that gap feels like, because you’re living in it

A constant anticipation of doing life wrong, and afraid others will eventually discover this about you.

It shows in the way you rehearse conversations before they happen.

Replaying them after.

Feeling out of place when someone more successful, more attractive, more admired walks into the room.

Start things and stop. Set goals and abandon them.

Watching yourself repeat the same patterns and not understanding why.

A voice that whispers who do you think you are? every time you dare to want something bigger.

Now notice — there’s a part of you that already knows what the better version looks like.

Every morning they wake up optimistic.

The right things are effortless. They respect themselves deeply, and that respect makes them immune to bad habits.

There’s a deep self-trust that knows whatever happens, they’ll figure it out. This belief eliminates fake pressure.

Before challenges, their mind naturally replays memories of past success.

Proof that you already know how to do this.

Who they are, what they believe — it sits at the centre of their chest. Certain in themselves. You hear it in the firmness of their tone.

Zero self-assessment. Zero scoreboard. Zero voice asking am I doing this correctly?

Just a deep comfort that you are in an experience and allowed to live it.

Can you remember what that feels like? Moments where everything clicked. Where you surprised yourself.

Where you thought why can’t I be like this all the time?

You can.

You don’t have to pretend. Or perform. Or become someone you’re not.

This person is you.

And perhaps you’re beginning to remember the times you’ve already been them.

The fact that you’ve read this far means you recognise both versions, don’t you?

Most stop at recognition. They nod, close the tab, and return to rehearsing conversations.

You’re not most, otherwise this letter would’ve never found you.

The exact process for bringing that version to the surface permanently is the one my clients pay thousands for. One used it to set up a $70,000,000 sale in three weeks.

It’s written, step by step, in The Protocol for Your Potential.

You’re already doing the first part by reading this.

The rest is here:

Cogito Ergo Sum

They're stuck in a cycle of worry, driven by the need for control and an obsession with earning enough to isolate their families from the world.

But look beneath the surface, and you'll notice a strange, indulgent feel to it.

Like scratching a scab.
Like biting the forbidden fruit.

It offers comfort, reassurance, motivation for the driven; a seductive magic that lures you in and convinces you it's edge.

Your unconscious mind understands the truth of this inner torture.

And so do you.

You know it's a game you play with yourself, because play is the highest form of productivity.

To free yourself, you've got to remember it's an inner game you choose to play.

Success is a game of symbolism

The higher you climb, the more apparent this becomes:

Metrics reflect potential.
Droughts innovate genius.
Pressure is the timer.

Now look closer each destructive force carries an equal creative potential:

Depression = raw creative fuel
Overthinking = strategic precision
Anger = unfiltered truth
Fear = pattern recognition

Learn your game, study it's scoreboard, accept the truth of who you are and refuse to shame yourself for it.

Consequently if you ignore this you are condemned by the constant panic and dread of self betrayal.

Which reflects in the disconnection from all players of the game within your life: work, relationships, self.

BULL IN A CHINA SHOP ARCHETYPE:

This person is in charge of their life.

Gets things done, attacks with intensity, respected for their decision making.

Type of person to just handle things, absorb stress and work well under high pressure.

Naturally people depend on them.

Founders. Protectors. Problem solvers.

Their self image is the one who steps up to the plate when others can’t.

• “I’m the one who handles things.”

• “If I don’t take the grenade, it blows up.”

• “I can handle the stress — I always have.”

...and they’re right, they earnt it.

THE GIFT

Built businesses. Raised families. Managed millions.

Natural high capacity for pressure, thinking on their feet, forward aggression.

You are only this archetype if you are successful, their psychology makes it impossible for them NOT to be.

THE TWIST

But their greatest strength is their greatest weakness.

• Controlled and directed - creates success.

• Untamed and wild - causes destruction.

It usually becomes a weakness once they’ve built security and safety for their life and people,

Once they move out of “hustle” and into a leader role, an elder role.

Same mentality, same aggression, same intensity as they had at 20, 30.

But life changed rhythms.

It now requires presence, joy, attention, responsibility for more people.

Their bodies grew older, their social pressure increased...

This is why I call it Bull in a China Shop.

Their mentality = bull. Brazen. Charging.

Their life = china shop. Tender. Peaceful. Requires care.

Their focus should be longevity, community, leadership,

But they struggle to accept this,

Because deep down it looks like slowing down,

and slowing down is weak,

and weakness is everything they’ve built their identity against.

THE CRACK

Exhausted yet too wired to relax.

Firecracker brain, constantly analysing, can’t turn it off, especially at night.

Cortisol and stress hormones dysregulated from years of:

• caffeine

• blue light

• pushing off sleep

• treating rest like cheating

Sleep is 8 hours of giving up control, relaxing, letting go,

Goes against everything in their psychology,

So to maintain control the mind spins with analysis, catastrophe, rumination, planning.

It’s a power play

5-6 hours of sleep is scientifically proven to decrease emotional control and mental sharpness,

They notice it affect their performance,

terrified others will notice too,

their reputation cannot afford this.

They’re in charge of households, futures, security for clients, employees, family, themselves.

Demand increases. Perceived ability decreases.

This creates conflict, conflict creates grief,

which they react to with short term confusion, anger then constant fear and anxiety, afraid they’ve lost their former self, terrified of what that means.

• Who will they become?

• Who are they without all of this?

So they double down, try to control more,

…and the cycle worsens

THE PATTERN — WORK

Severe panic when delegating.

Hard to trust peers and employees.

Everything is urgent.

Every email, every call triggers low-level panic.

Self-esteem tied to results, outcomes, input always feel low because of it.

A form of motivation through control.

Hyper-vigilant, radar always on, creates urgency even when there isn’t any.

THE PATTERN — RELATIONSHIPS

Too exhausted to be emotionally present.

People walk on eggshells around them.

Repress their own boundaries, let resentment build.

Treat love like another task to manage.

Cannot control their irritability yet know deep down that’s not how they really feel.

Terrified of losing people, confused why they can’t control this.

Communicate needs once then silently resenting when unmet.

THE PROJECTION

They project their disowned vulnerability onto others,

and resent them for it.

• “Why is everyone so weak?”

• “Why is everyone so slow?”

• “Why is everyone so emotional?”

What they hate in others is what they’ve rejected in themselves.

The irritation with their partner’s “neediness”?

That’s their own unmet need...screaming.

They despise in others what they cannot accept in themselves.

THE ROOT

They learned early.

Value comes from doing, solving, producing.

This was rewarded with praise from those they respected,

real life success confirmed it,

it works,

so it becomes a psychology, a pattern, a way of being.

Layer upon layer of programming they didn’t choose.

Most of this archetype moved a lot as a child, or experienced family issues, or had early instability.

This creates a rejection of chaos, and now a constant need for control.

The belief became survival:

“If I’m not solving, I’m not valuable.”

“Rest is earned, not given.”

“No one’s coming to save me.”

“If I show weakness, I lose everything.”

It worked then.

It costs them now.

THE SHADOW

The darkest, deepest core of their psyche.

The things they won’t admit, won’t face, won’t say out loud.

• Terrified of being irrelevant.

• “What if I’ve permanently lost the old me?”

• Deep loneliness — surrounded by people, emotionally alone.

• “I’m the guy everyone depends on — no one’s looking out for me.”

• Resentment toward those who don’t carry the same weight.

• Grief over lost time — years spent “there” but not present.

• Fear this version of them is permanent.

What it’s costing them:

• relationships feel hollow or tense

• health is declining — sleep, memory, clarity

• joy is missing — “robs me of any feeling”

• becoming the person they swore they’d never be

  ---

The fear underneath the fear:

• “If I stop, everything falls apart — and it’s my fault.”

• “If I’m not the fixer, who am I?”

• “What if I finally break and can’t come back?”

They run toward success and control because they’re terrified,

terrified of who they are,

terrified of whether they’re worthy,

terrified others will see it if their success ever leaves.

THE GRIEF

Underneath the anger is grief.

Grief for the years spent “there” but not present.

Grief for the version of themselves they thought they’d become.

Grief for the joy they traded for success.

They can’t heal until they let themselves mourn, and they don’t know how.

THE PARADOX

The thing they’re most afraid of... slowing down... is the thing that will save them.

The thing they think makes them strong ...control... is what weakens them.

The people they try to protect are the ones hurt by their absence.

They don’t run toward success.

They run from themselves.

THE RECOGNITION

Recognise the following:

• reacts before processing

• dismisses help unless it’s 100% practical

• short with people when tired (which is always)

• chronically sleep-deprived but won’t stop

• blames environment before looking inward

• high standards for everyone, brutal standards for self

• measures worth by output, not presence

• feels disrespected when needs aren’t anticipated

• can’t relax unless they’ve “earned” it

• secretly believes rest is dangerous

• thinks asking for help is weakness

• says “I’m fine” while falling apart

• hardened exterior, exhausted interior

• solves instead of feels

• moves instead of sits

  ---

HOW TO WORK WITH THIS

Archetypes are neither good nor bad.

All have strengths and weaknesses.

It’s about using your strengths in the best way possible to match your current life, and accepting and mitigating the weaknesses.

• Your approach needs evolution.

• Redefine what success means now.

  ---

Practical steps:

• Take high dose magnesium. Type A personalities require more. Different sources: natural foods, glycinate before bed, topical magnesium.

Picture credit:@NoahRyanCo

• Keep logic for work. Learn to live again. Enjoy life. Take slow mornings. Be present with those who matter.

• Create a buffer. Separate work from home. A psychosocial buffer - a simple mind map, a specific song, plan a trip. Something between work and home.

• Make sleep, nutrition, relaxation, stress resilience, and environment your #1 responsibility. Invest in these. This is the missing part. Treat rest as recovery, not weakness. You gain back the abilities you’ve lost to constant burnout.

• Learn to trust and delegate.

• Control the controllable. It becomes a weakness once you neglect your natural ability to control. You control work and success — but forget about your thoughts, health, sleep, mindset. An imbalance is created.

Bull in a China Shop.

I know this well because 70% of my clients identify with this archetype.

If you want to work on this; learn to relax, recover and keep healthy enough to perform send me a DM: “Bull”

As always,

Cogito Ergo Sum